K.L. Heong1, M.M. Escalada2, H.V. Chien3 and J. Lazaro IV1
1 International Rice Research Institute, Los Baños, Philippines
2 Visayas State University, Baybay, Leyte, Philippines
3 Southern Regional Plant Protection Center, Long Dinh, Tien Giang, Vietnam
Vietnamese plant protection experts from 7 Mekong Delta provinces held a workshop in My Tho city to develop a strategy and materials to communicate ecological engineering to rice farmers. Mr Nguyen Van Khang, vice chairman of the People’s Committee in Tien Giang province opened the workshop and Dr K.L. Heong presented an overview of the concepts in biodiversity and ecosystem services and their roles in reducing vulnerability to pest invasions while Dr Escalada spoke about strategy and design of successful communication campaigns.
The workshop debated on the project brand name and slogan and decided on
CÔNG NGHE SINH THÁI (Ecological engineering)
RUONG CÓ HOA – 3 LOI ÍCH (Fields with flowers – 3 benefits)
The 3 benefits to be communicated to motivate action are:
- “Flowers in rice environments will bring in bees and parasitoids to protect your rice from invading hoppers”
- “Insecticide reductions”
- “Increase profits”
Several prototype materials were developed for pretesting before mass multiplication. This included two TV broadcast videos by Vinh Long TV station and two radio dramas recorded for broadcast over Vinh Long radio and Voice of Ho Chi Minh City stations.
Prototype printed materials, such as a poster and leaflet, were also developed for pretesting before printing and distribution.
Eleven demo sites totaling 215 hectares, involving more than 250 farmers in 6 provinces will be established in the coming season.
The campaign is planned to be launched by Vice Minister, Dr Bui Ba Bong on 9 September 2010 in My Tho city.
Click here for workshop report.