In Long Xuyen, Vice Chairman of the Peoples’ Committee, Mr Huynh The Nang opened the message design workshop to develop a campaign strategy and media materials for a multi media launch and upscaling of ecological engineering or “Cong Nghe Sinh Thai” for the province of An Giang. He fully supports the initiative as the practices are in line with provincial objectives to achieve sustainability and announced that he is developing a 10 year program (2011-2020) to implement ecological engineering which he named “Ruong Lua Bo Hoa” or rice fields with flower bunds. Ecological engineering approaches strive to restore biodiversity and ecosystem services and at the same time reduce insecticide use which destroys biodiversity. A farmer we interviewed coined the approach as “Xanh – Sach – Dep” or green, clean and beautiful. Led by Dr M. Escalada, the workshop held in Long Xuyen from February 16–17, 2011 developed prototype materials for posters, leaflets, TV and radio dramas which will be pretested. Final versions of the materials will be mass produced and distributed after the official launch by the Minister of Agriculture, Dr Cao Duc Phat on 29 March 2011.
Led by Dr Ho Van Chien and Mr Nguyen Van Toàn, a pre campaign survey will be carried out before the launching day. After launching follow up management monitoring and post campaign surveys will be conducted to determine adoption.
The full workshop report is available here.