Ho Van Chien, Southern Regional Plant Protection Center, Long Dinh, Vietnam,
Nguyen Hieu, Vinh Long TV, Vinh Long, Vietnam, and
Pham Thanh Xuan, Deputy Director of Vinh Long TV
The ADB-IRRI Ricehopper project in partnership with Southern Regional Plant Protection Center and Vinh Long TV station launched the ecological engineering TV series on 23 June 2012. The TV series called “Cuoc chien sinh thai” is a 15-minute TV program on ecological engineering aired on Vinh Long TV at 16:40 hours every Saturday and repeated every Sunday morning at 5:30. Using entertainment-education principles, each episode consists of three parts — entertainment, education and summary– and filmed on location in rice fields. In a management monitoring focus group discussion two months after the launch, we found that farmer viewers understood the episodes as they were easy to understand and the scientist’s explanations were easy to follow but they suggested that the educational part feature videos, pictures or interviews with farmers.
The 32nd National Television Festival officiated by Deputy Prime Minister Nguyen Thien Nhan was held in Vinh City, Nghe An 19 – 22 December 2012. Report in English . The Vinh Long TV entry “Eco – Wars” (Cuoc chien sinh thai) won the Gold Medal and 10 million dong prize in the science education category. The documentary film was on ecological engineering, describing the biological wars that occur under the rice canopy that prevent pest outbreaks, used footages from the TV series and described the active biological wars that occur under the rice crop canopy. When farmers grow nectar-rich flowers on the bunds to attract natural enemies, the balance in rice ecosystems is maintained and insecticide sprays are unnecessary. Farmers using ecological engineering approaches have high yields and better benefits. In addition the flowers contribute to the beautification of the rural landscapes, a new government program (2010-2020), called “nong thon moi” (new countryside).