Juka Kawaii, Producer, TVE Japan
Monina Escalada, University Professor, Visayas State University, Leyte, Philippines
K.L. Heong, Principal Scientist, International Rice Research Institute, Los Baños, Philippines
TV for Environment Japan (TVE) has announced the release second 5 chapters of their new environmental TV documentary, “Hopper Race”, 10 stories, with each one about 7-8 minutes long. The first 5 chapters were launched in November 2012 at the International Rice Planthopper Conference and the synopsis of the film and the film trailer in YouTube are available. The film is now ready for translation and distribution in the Asia-Pacific region. The film is about rice pest management, particularly rice planthoppers that have been causing extensive crop damages and have become a big problem economically and socially in many Asian countries. This film will be a powerful educational tool to promote sustainable agriculture and to increase biodiversity in rice landscapes.
In announcing the release, TVE Japan, in cooperation with TVE Asia Pacific, held a workshop at Chaophya Park Hotel on 25 January 2013 in Bangkok to discuss and finalize in-country plans to disseminate the film throughout the Asia Pacific region. Workshop participants included TVE Japan’s partners in Cambodia, India, Indonesia, Laos, Malaysia, Myanmar, Thailand and Vietnam.
At the opening, Mr. Shukichi Koizumi, chairman of TVE Japan underscored the role of the video in sustainable agriculture. He said that although the hard work for 3 years putting the film together is completed, it is only the beginning of the next phase of dissemination. Mr. Kenichi Mizuno, executive producer, TVE Japan, spoke on the making of the video and thanked partners and institutions that facilitated its production, particularly the International Rice Research Institute. Ms Juka Kawaii discussed the “versioning” and distribution plans for the documentary and outlined the guidelines and criteria in customizing the program. The expected outputs in 12 months will be translated versions of the films in at least 6 Asian languages, VCDs produced and distributed, the film broadcast over TV educational programs and in other training programs. Other workshop resource persons included Drs. K.L. Heong of IRRI, Monina Escalada of the Visayas State University, Mr. Kukiat Soitong and Pornsiri Senakas of the Thailand Rice Department. Dr. Heong discussed the plant hopper problem in Asia and emphasized its importance to the sustainability of rice production and the need for policy engagements to reduce insecticide misuse through structural reforms in plant protection services. Dr. Monina Escalada presented the use of entertainment-education principles and process in biodiversity conservation, highlighting the on-going award winning TV series on ecological engineering broadcast by TV Vinh Long in the Mekong Delta. Mr. Kukiat and Ms. Pornsiri presented the Rice Department’s efforts in dealing with the brown planthopper outbreaks that have caused massive crop losses and miseries to thousands of farmers in Thailand since 2008.